Entries by

Intentonomics Intentonomics – The Shopper in Shorts Series – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

Intentonomics Intentonomics – The Shopper in Shorts Series – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

Intentonomics Intentonomics – The Shopper in Shorts Series – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

Intentonomics Intentonomics – The Shopper in Shorts Series-Shopper & Consumer are always different, even if same person

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

Intentonomics Intentonomics – The Shopper in Shorts Series – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

Intentonomics Intentonomics – The Shopper in Shorts Series – An Introduction

Here is the first episode of “The Shopper in Shorts Podcast” towards demystifying the concept of “The Shopper” & “Shopper Marketing”.

Intentonomics Intentonomics Episode 13 – Conversation with a Tomato

What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?

Intentonomics Intentonomics Episode 10 – There is only 1 you, Live it, Love it and Launch it!

In this episode, Ankur talks about the importance of feeling proud of one’s uniqueness. He highlights a key point that everyone is unique and that should be celebrated.