What do you really Want? – That’s Me Talks by Ankur Shiv Bhandari – Video Episode 01

That’s Me Talks by Ankur Shiv Bhandari on the Power of Positivity and Possibility. Video Episode created on popular demand.

Ankur shares his learnings based on his success and failure experiences during his personal and work-life and travels to multiple countries around the world.

Ankur is based in the United Kingdom with a secondary residence in India.

 

The Shopper in Shorts- An Introduction

An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by Ankur Shiv Bhandari.

Shopper-Marketing-Trade-Marketing-Customer-Marketing

Shopper Marketing, Trade Marketing, Customer Marketing – What is it?

There has been an age-old discussion on this point of difference between these 3 terms and my LinkedIn post on the same topic sometimes ago broke all engagement records for me. Off lately, as our business Asbicon has specialised more and more in the Shopper area, this has allowed me to dive deeper into this phenomenon and am happy to share our thinking with all.

Very simply, all the marketing activities from the manufacturer to the retailer/trade so that the retailer/trade stocks and sells that product or service can be called Trade Marketing. All the marketing that happens within the retailer/trade to the shopper of a product or service can be called Shopper Marketing. Both Trade and Shopper Marketing combined can be referred to as Customer Marketing. There are a lot of further details that would sit beneath this such as manufacturer or service provider’s contribution versus retail or trade contribution in these areas of marketing, some overlaps that are bound to exist and the development trajectory of these concepts as channel landscapes change such as the emergence of digital.

All in all, this is a fantastic area of marketing and I will definitely be spending more time working within these. If anyone wishes to discuss more on these topics, please feel free to reach out.

Regards,

Ankur Shiv Bhandari

(ankur.s.bhandari@asbicon.com)

councillor

Ankur Shiv Bhandari elected as the first ever Asian origin Borough Councillor for Bracknell Forest Borough Council

In the Council Elections held on 2nd May 2019, Ankur Shiv Bhandari was elected as the Borough Councillor for Binfield with Warfield Ward. Ankur is the first-ever Asian origin Borough Councillor to be elected to Bracknell Forest Borough Council.