Ankur Shiv Bhandari
“I enable capability development through harnessing Intent and Relevance.”

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About Ankur

Ankur is dedicated to enabling and building capability of Individuals and organisations through developing and harnessing Intent & Relevance. Ankur’s experience is built on his tenure working with organisations in Consumer Goods & Services, Consumer Electronics, Retail and Governments for more than 20 years. He has consulting and business/organization development & direction experience in the Americas, Europe, Middle East, Africa & Asia in the sector.

His experience includes capability building, creating sales and marketing strategies & delivering revenue results as both an employee and a consultant of Fortune 100 organizations in developed & developing markets. He had also recently increased his involvement in the professional higher education sector to help build the capability of future generations through his experience.

During his experience spanning more than 50 countries, Ankur has focused on the development of ” Right Intent” in individuals and organisations to achieve their goals. It has been achieved through Ankur’s involvement in various challenges towards enabling and developing capability across Leadership, Sales, Shopper(customer/Trade) Marketing, Technology adoption & Public service. Results delivered through:

1) Being a sounding board
2) Developing talent through capability building
3) Bringing in experience from across geographies and market maturities
4) Leading concept creation & delivery
5) Enabling business thinking and processes through relevant technology as required
6) Conducting classroom and virtual training ( More than 1000 hours of training conducted)

Ankur holds an MBA from Leicester Business School, United Kingdom, a Post Graduate qualification in Academic Practice and is pursuing a Masters degree in Law

Work Profile

Managing Director


Based: Bracknell South, Berkshire, United Kingdom

– Present

Managing the Asbicon Group (, a capability development focus led professional services firm globally through its head quarters in United Kingdom and regional presence in Dubai (for Middle East & North Africa), Gurgaohttp://asbicon.comn,India (for Indian sub-continent and South East Asia) and Missisauga, Canada (for Americas).

Key service of Asbicon is Commercial Capability Development which is also supported by Market Research, Analytics and Shopper Focused Design Services for new product development.

Key achievements

• Led the development of standard and customised curriculum using needs analysis, deep Industry expertise and application of learning methodologies and latest technology
• Signed global clients including Panasonic, Philips, Unilever, Duracell, Dermalogica, Walgreens Boots Alliance, LG, Veedol, GSK etc on the strength of Asbicon’s offer developed internally
• Successfully delivered standard and customised training and change management projects through multi-functional team’s management both internally at Asbicon and at the client
• Managed multiple Asbicon offices across the world through respective teams including BD, delivery, finance, HR etc. Also managed multi country regulatory compliance
• Led the industry in commercial capability development with Asbicon Learning’s training programs achieving an average feedback score of 95%+ from clients

Senior Lecturer- International Business ( P/T)

St Mary’s University, Twickenham

Based: London, United Kingdom

In line with my focus on Capability Development of Individuals and organisations, I was presented with this amazing opportunity to support professional education and capability development at St Mary’s University (Part Time) which I was delighted to accept.This provided a great opportunity to realise strong synergies between latest Industry Research thinking with academic rigour and my focus on capability development in the Industry. I will mainly be supporting Post Graduate Business programmes in the university which starts with leading the ” International Strategic Management” Course. The amazing research focus of the university will also allow me to ensure that the thinking on latest industry requirements is always current and that various management approaches can be regularly challenged and refreshed. I think it is important that the Industry is more strongly linked with academia at this professional level as there are strong synergies. I will focus on that as well.

Borough Councillor- Local Government

Bracknell Forest Council

Based: Bracknell

Elected as the first ever Asian origin Borough Councillor to Bracknell Forest Borough Council in May 2019 Council elections. This is my opportunity to give back to the society and I try to serve my communities in the Bracknell Borough by:

• Addressing any community needs in my ward
• Being part of the Economic Skills Development Partnership – focused on ensuring our residents have the right workplace skills that can aid their economic development
• Being part of the Planning Committee- overseeing planning applications in the Borough delegated to the committee
• Being involved in multiple other community projects focused on improving the experiences of our residents

Managing Director

Kantar Consulting

– Dec

Led Kantar Retail’s growth and delivered projects in parts of South East Asia, Europe, Middle East & Africa. Translated Kantar Retail’s global capability offer into what was relevant for the regions. Won new clients and managed existing global relationships.

Key achievements

• Projects won and delivered for Castrol, Lenovo, Friesland Campina,Coca-Cola, Tetra Pak, Abbott, Carlsberg etc
• Biggest success was winning Castrol’s majority training business across India for 2 years. Multiple training programs were developed and delivered for different levels of sales & management hierarchies

Management Consultant (Consumer Goods)


Sales Transformation consultant for Consumer Goods Industries. Focus on Sales Strategy & CRM.

Consulting project roles:

09/2009- 05/2010— SAB Miller Plc
Sales Integration Lead- Global Front office transformation

• Led Business Process design & integration for SAB Miller to deliver a combined business solution for total sales based on global best practice. Focus of integration was within the four functions of sales and between sales and other workstreams such as finance, demand, supply, marketing etc. The four functions of sales were Trade Promotions Management ( included key account management and Trade funds & claims management), Field sales planning & effectiveness, Telesales and sales back office.

07/2008- 09/2009 — Diageo Plc
Global Design Director/Commercial Processes Lead

• Led Re-design of key components of the Global sales/commercial strategy across multiple brands (Johnnie Walker, Smirnoff, Bells etc.) and markets with best practice input. Areas of Focus include Integrated Business Planning, Customer Management, Trade Investment strategy inc. Trade Promotions Management and Sales coverage/effectiveness strategy.
• Focus was also on building sales function capability to execute the new strategy and processes

10/2007- 06/2008 — Procter & Gamble
Global Transformation & Transition Lead

• Led Business Transformation/Transition to a new Global growth model for P&G. Led the definition of this model, this is an industry’s first custom built model which provides sales/profit increase and cost reductions at the same time on a global scale. The Project involved a business of more than $75 Billion and is being worked on across six continents
• Led the deployment of the solution to the 5 Pilot markets in Asia

08/2007-10/2007—Walt Disney Studios Home Entertainment
Subject Matter Expert

Various Roles

Procter & Gamble

Campus Recruitment Team Leader

Note: This was in addition to my commercial responsibilities

• Heading a multi-functional team on one of the top ten campuses in UK
• Involved in interviewing & selection of future talent for P&G
• Experienced trainer on sales colleges

Market Strategy & Planning Manager

May 2005 – June 2007

• Managing the national business across more than 10 European customers on core categories for the business
• Setting strategic and commercial direction for National account managers and implementing initiatives in National Accounts
• Owner of National budgets for the channel
• Consultant to the trade on category management including optimization of consumer insight converted to sales in-store
• Owner of selected western European initiatives by managing test market in UK

Business Development Manager

May 2002 – May 2005

• Managed a national business worth approx. £15 million+($28 million) with record share levels
• Profile included Strategy setting, turnover responsibility, budgets, supply chain co-ordination, category management, managing brand priorities on brands such as Ariel, Daz, Fairy, Flash etc
• The business handled is UK’s biggest national chain of cash & carries servicing the retail convenience, CTN and forecourt sector and also included a national retail chain with more than 700 retail stores
• Jury member of industry leading awards for 2 consecutive years
• Previous experience in P&G of managing the away from home sector which served industries such as travel, hotels ,Nhs, events, workplace, pubs, restaurants and quick service retailers directly as well as via distributors
• Training and coaching responsibilities

Area Head (ICI Paints now Akzo Nobel)



Profile included depot management, new market development, dead market revivals, product launches (Dulux), channel management, devising marketing and sales promotion strategies

• Turnover increased by approx. 20%
• Debtor days decreased from 72 to 18
• Network growth of approx. 300%
• Increase in Brand Recall
• Managed a team of sales representatives

Senior Marketing Executive


This was a new company dealing in bakery products (Perfect Bread) and I developed the market for this company in five states of India including Delhi and National Capital region Delhi making it the leader in three states and a strong competitor in two. I headed the total sales force in these areas for the start-up enterprise. It possesses a strong market presence now.

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