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Boosting confidence & happiness by supporting Intent generation, simplifying adoption
of new practices & enhancing capability for Excellence.
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About Ankur (ASB)
The Intentonomist

ASB

Ankur Shiv Bhandari

“I enable Capability by harnessing Intent”

Ankur Shiv Bhandari is the founder and CEO of Asbiverse Group, dedicated to building the capability of individuals and organizations by developing and harnessing intent with a special focus on capability development through excellence in change and transformation. His life’s work centers on creating happiness through strengthened capabilities that lead to sustainable excellence and meaningful impact.

As creator of Excellence Intelligence™, Ankur developed comprehensive methodologies addressing the fundamental challenge facing individuals and organizations worldwide: the Intent Gap between knowing what needs to be done and consistently executing it. His dedication is brought to life through two groundbreaking concepts that are his brainchild: Intentonomics® and Route to Shopper®. These form part of his broader Excellence Intelligence™ framework, including K.S.A.R.™ and PIFFLE®, which enable organizations to create Capability Ecosystems delivering measurable, sustainable results.

Ankur’s approach is grounded in the Excellence Formula™ (Ri + Pe / CS), emphasizing both Results increase and Potential enhancement achieved Consistently and Sustainably. This philosophy extends beyond business metrics to encompass human flourishing, recognizing that true excellence emerges when individuals and organizations develop “Right Intent” to achieve their goals.

Starting his career at the grassroots level in India, Ankur has spent more than two decades primarily based in the United Kingdom, working with and supporting organizations at all levels of hierarchy across every commercially active continent. His extensive experience spanning more than 50 countries includes serving as employee and advisor to global organizations such as Procter & Gamble, Castrol, Samsung, ICI Paints (AkzoNobel), LG, Unilever, Accenture, WPP, Panasonic, Philips, Kellogg’s/Kellanova, Coca-Cola, Hemas, Maliban, Dabur, GSK, Mattel, and Abbott.

Throughout his career, Ankur has focused on developing “Right Intent” in individuals and organizations through involvement in various challenges toward enabling and developing capability across Leadership, Sales, Shopper (Customer/Trade) Marketing, Technology adoption, Analytics, and Public service.

Ankur’s commitment to societal contribution extends significantly beyond professional endeavors. Dedicating substantial time to public and community service, he achieved historic milestones as the first-ever Asian-origin Councillor elected to Bracknell Forest Borough Council and the first person of Indian-origin elected Mayor of the Borough in the United Kingdom.

His academic foundation includes an MBA from Leicester Business School, United Kingdom, and a Post Graduate qualification in Academic Practice. Currently pursuing a Masters degree in Law, Ankur continues expanding his knowledge base to better serve clients and communities, exemplifying the lifelong learning mindset he encourages in others.

Through “Excellence Intended,” his thought leadership platform, Ankur shares insights on bridging the intent gap and creating sustainable excellence. His work focuses not just on organizational performance, but on deeper human elements driving lasting transformation. Ankur believes excellence is about creating consistent, sustainable pathways for individuals and organizations to achieve their highest potential while contributing positively to the world. His mission remains simple yet profound: helping bridge the gap between human potential and performance through developing “Right Intent,” creating a world where excellence emerges naturally from well-designed Capability Ecosystems that foster genuine happiness and fulfillment.

Work Profile

Business Roles

Founder

Asbiverse Group

Based: Bracknell South, Berkshire, United Kingdom

 – Present 

Outline

Asbiverse Group drives Excellence for individuals and organisations by helping leverage Intent. Six independent business units of Asbiverse Group come together as required to support growth and performance.

One of the key and unique ingredients of our approach is the focus on “Intent”. We look at both the internal and external drivers of Intent and how that can be influenced which can be a fundamental difference on the identification and realisation of Pockets of Value.

Six business units of Asbiverse Group:

Kantar-Consulting

Managing Director

Kantar Consulting

– Dec

Led Kantar Retail’s growth and delivered projects in parts of South East Asia, Europe, Middle East & Africa. Translated Kantar Retail’s global capability offer into what was relevant for the regions. Won new clients and managed existing global relationships.

Key achievements

• Projects won and delivered for Castrol, Lenovo, Friesland Campina,Coca-Cola, Tetra Pak, Abbott, Carlsberg etc
• Biggest success was winning Castrol’s majority training business across India for 2 years. Multiple training programs were developed and delivered for different levels of sales & management hierarchies

Accenture

Management Consultant (Consumer Goods)

Accenture

Sales Transformation consultant for Consumer Goods Industries. Focus on Sales Strategy & CRM.

Consulting project roles:

09/2009- 05/2010— SAB Miller Plc
Sales Integration Lead- Global Front office transformation

• Led Business Process design & integration for SAB Miller to deliver a combined business solution for total sales based on global best practice. Focus of integration was within the four functions of sales and between sales and other workstreams such as finance, demand, supply, marketing etc. The four functions of sales were Trade Promotions Management ( included key account management and Trade funds & claims management), Field sales planning & effectiveness, Telesales and sales back office.

07/2008- 09/2009 — Diageo Plc
Global Design Director/Commercial Processes Lead

• Led Re-design of key components of the Global sales/commercial strategy across multiple brands (Johnnie Walker, Smirnoff, Bells etc.) and markets with best practice input. Areas of Focus include Integrated Business Planning, Customer Management, Trade Investment strategy inc. Trade Promotions Management and Sales coverage/effectiveness strategy.
• Focus was also on building sales function capability to execute the new strategy and processes

10/2007- 06/2008 — Procter & Gamble
Global Transformation & Transition Lead

• Led Business Transformation/Transition to a new Global growth model for P&G. Led the definition of this model, this is an industry’s first custom built model which provides sales/profit increase and cost reductions at the same time on a global scale. The Project involved a business of more than $75 Billion and is being worked on across six continents
• Led the deployment of the solution to the 5 Pilot markets in Asia

08/2007-10/2007—Walt Disney Studios Home Entertainment
Subject Matter Expert

P&G

Various Roles

Procter & Gamble

Market Strategy & Planning Manager

May 2005 – June 2007

• Managed the national business across more than 10 European customers on core categories for the business
• Setting strategic and commercial direction for National account managers and implementing initiatives in National Accounts
• Owner of National budgets for the channel
• Consultant to the trade on category management including optimization of consumer insight converted to sales in-store
• Owner of selected western European initiatives by managing test market in UK

Business Development Manager

May 2002 – May 2005

• Managed a national business worth approx. £15 million+($28 million) with record share levels
• Profile included Strategy setting, turnover responsibility, budgets, supply chain co-ordination, category management, managing brand priorities on brands such as Ariel, Daz, Fairy, Flash etc
• The business handled was UK’s biggest national chain of cash & carries servicing the retail convenience, CTN and forecourt sector and also included a national retail chain with more than 700 retail stores
• Jury member of industry leading awards for 2 consecutive years
• Previous experience in P&G of managing the away from home sector which served industries such as travel, hotels ,Nhs, events, workplace, pubs, restaurants and quick service retailers directly as well as via distributors
• Training and coaching responsibilities

Campus Recruitment Team Leader

Note: This was in addition to Ankur’s commercial responsibilities

• Headed a multi-functional team on one of the top ten campuses in UK
• Involved in interviewing & selection of future talent for P&G
• Experienced trainer on sales colleges

dulux

Area Head (ICI Paints now Akzo Nobel)

AkzoNobel

Profile:

Profile included depot management, new market development, dead market revivals, product launches (Dulux), channel management, devising marketing and sales promotion strategies

• Turnover increased by approx. 20%
• Debtor days decreased from 72 to 18
• Network growth of approx. 300%
• Increase in Brand Recall
• Managed a team of sales representatives

Perfect

Senior Marketing Executive

PERFECT BREAD PRIVATE LIMITED

This was a new company dealing in bakery products (Perfect Bread) and Ankur developed the market for this company in five states of India including Delhi and National Capital region Delhi making it the leader in three states and a strong competitor in two. Ankur headed the total sales force in these areas for the start-up enterprise. It possesses a strong market presence now.

Academic Roles

SMU

Senior Lecturer- International Business ( P/T)

St Mary’s University, Twickenham

Based: London, United Kingdom

 –

Outline

In line with Ankur’s focus on Capability Development of Individuals and organisations, he was presented with this fantastic opportunity to support Academic research & teaching at St Mary’s University (Part-Time), which he was delighted to accept. This provided an excellent opportunity to realise strong synergies between the latest Research thinking in Academia and professional capability development.

Key Responsibilities

  • Supported Post Graduate Business programs in the university including “International Strategic Management”, “International Marketing” and “Digital Marketing.”
  • Ensured that the thinking on the latest industry requirements was always current and various management approaches could be regularly challenged and refreshed.
  • Created a connection between Industry and academia at this professional level as there were strong synergies.

Community Roles

BFC

Mayor of Bracknell Forest

Bracknell Forest Council

Based: Bracknell

Representing the Borough of Bracknell Forest as its First Citizen. First-person of Indian origin and also the first person of Colour to be elected to this role.

Borough Councillor- Local Government

Bracknell Forest Council

Based: Bracknell

Elected as the first ever Asian origin Borough Councillor to Bracknell Forest Borough Council in May 2019 Council elections. This was Ankur’s opportunity to give back to the society and he served the communities in the Bracknell Borough by:

• Addressing any community needs in his ward
• Being part of the Economic Skills Development Partnership – focused on ensuring his residents had the right workplace skills that could aid their economic development
• Being part of the Planning Committee- overseeing planning applications in the Borough delegated to the committee
• Being involved in multiple other community projects focused on improving the experiences of his residents

WCM

Liveryman and Chairman of Membership

The Worshipful Company of Marketors

Based: London

January 2020 – November 2022

Ankur was proud to be enclothed as a Liveryman of the Worshipful company of Marketors ( Livery company). As part of this role, he focused on the development of the Marketing profession.

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