Episode 1 – Introduction to Intentonomics
Hello Everyone, I am Ankur Shiv Bhandari. Welcome to the first episode of Intentonomics. What is this Intentonomics and who am I to talk about this? Let us take it one by one.
Let me start by asking a question? Can you think of a situation where you needed someone to do something and although you felt that action would definitely be done to your surprise it was not. It could be a customer of yours about to sign a deal or make a purchase, it could be an employee of your organisation you might be managing, it might be your child, your friend, your parent, politicians….could be anyone.. Now let us flip the situation where whatever you thought needed to be done was actually done.
What do you think led to that particular action being done or not done? It was the strength of The Intent of that individual. In either of those situations you might have felt a Pain can also be called loss or Gain.This Gain or Pain was driven by The Power of Intent and an understanding of that is Intentonomics.
Can you control this Power of Intent that has an impact on the outcome of an action and hence on Gain or Pain? Yes, of course you can!
This is where a part of me comes in. In my recent TEDx talk I had talked about the drivers of Intent and how a good understanding of those drivers can potentially help convert Intent into Action. In my reflections on this Intentonomics platform, I will further try to bring these concepts to life. But who am I? Who is Ankur Shiv Bhandari and why should you listen to this?
I started my career as a door to door salesman. My corporate career since of more than 2 decades has encompassed work in more than 50 countries as both an employee of organisations such as ICI, Procter & Gamble, Accenture, WPP and a consultant to many others such as Unilever, Castrol, Coca-Cola, Glaxo Smithkline, Boots, Philips, Panasonic etc. etc. I also wear other hats such as in Local Government where in Bracknell Forest Berkshire, I have been elected as the first ever Mayor of Indian Origin, first ever person of colour and also the youngest Mayor in History. I am also a Liveryman of the Worshipful Company of Marketors, a Freemason and an Academic. I also run various businesses around the world mainly in the field of Shopper Marketing and Capability development. So hopefully, it is fair to say that I have looked at life from close quarters and from multiple angles.
In all my experiences, I have been curious to understand factors behind decisions and indecisions which in some cases have led to monetary Gains or pains for organisations running into millions even billions, for individuals have led to bundles of joys or heartaches which although non-monetary are key contributors to an someone’s sense of fulfilment. This led me to study this concept in detail until I discovered the most important lever behind Action which is Intent. A further study of Intent gave rise to the BRIA model which I believe demystifies the drivers of Intent and ultimately Action.
My reflections will try to bring in real-life examples to hopefully showcase The Power of Intent in driving Gain or Pain.
I welcome you to join me on this Intentonomics Journey and hopefully we can discover more Gains, alleviate certain pains but above all explore thoughts and learn something together