Episode 1 - Introduction to Intentonomics

Intentonomics Intentonomics Episode 5 – Tale of two WHYs | Reason “Purpose” serves no purpose

Over the past decade or so, there has been a lot of focus on the word “Why”. There have been thoughts that one should try to find their own “Why” or “Purpose”. Is that the journey you have taken? How have you fared in that endeavour? Have you managed to find your Purpose? What has been the experience since then? Do you feel fulfilled or unsure about what this discovery should have brought?  

I have seen a lot of interesting developments along the lines of finding the Why and the Purpose. Some of them are fantastic, very good, but some make you question that once an individual or an organisation feel they have found their Why, then what? How do you ensure that discovery is helpful in some shape or form?  

There are examples such as a recent politician in the UK who came to power with great ideas, and you could say who had a clear sense of their Purpose or Why. However, they ended up having the shortest tenure ever as a Prime Minister of the Country. What do you think happened there? 

Facebook bet hugely on the future of Metaverse, even going to the extent of naming their parent company on similar lines. However, despite having umpteen resources at their disposal, the realisation of that dream still seems very distant. What do you think could be the reason behind that? 

The beautiful Southeast Asian country of Sri Lanka, with a clearly identified purpose of promoting Organic Farming, brought in policies to encourage the practice, but instead, it had the devastating effect of a food shortage crisis never seen of that magnitude before. Why did such a situation arise? 

In all the examples shared here, the individuals and organisations had identified or discovered their Individual or Intrinsic Whys. I call them the I-Whys. The I-Why maybe is ok if you just want to feel good about yourself or live in isolation. However, in environments where Individuals and organisations depend on others for an outcome, just the I-Whys or the I-Purpose don’t really serve a Purpose. 

It is essential in social environments that an individual or an organisation (Let us call them Patrons) understand How their I-Whys interact with what their social counterparts want. A social counterpart could be an individual, group of individuals, or an organisation that the Patrons interact with that has a role to play in the combined outcome. The needs or the Questions of the social counterparts could be called the Q-Why. These are the WHY questions a Social Counterpart would have of the Patrons, such as “Why should I support you in an election?”, “Why should I try Metaverse?” “Why is the sudden overnight ban on chemical fertilisers good for promoting sustainable organic farming?” 

A solid and positive outcome can be expected only when there is a good balance between the I-Why and Q-Why. You might recall that in my theory of the drivers of Intent, Relevance is a crucial Intent driver. Relevance can only come when the I-Why and Q-Why are balanced. Only then do we see the formation of desired Intent and then Action. 

The proof of that is all around us. For example, we have the best interests of our children at heart, which is a very strong I-Why. However, if we don’t match a direction to our child with solid reasoning that addresses their Q-Why, it is challenging to drive sustainable desired behaviour. Another example is sales practices, where I-Whys are the features of a product or service. However, if they are not communicated using the Q-Whys, i.e., the language of Benefits for the potential customers, the order book would be relatively empty.  

Maybe if there were a better balance between I-Why and Q-Why, Liz Truss would still be PM, Metaverse would be much further in the Consumer adoption journey, and the culinary crisis in Sri Lanka might have been avoided

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Episode 1 - Introduction to Intentonomics

Intentonomics Intentonomics Episode 4 – “A bend in the road is not the end of the road…Unless you fail to make the turn.”- Helen Keller

“A bend in the road is not the end of the road…Unless you fail to make the turn.”- Helen Keller

This post is dedicated to all who might be looking at new options either because of recent job cuts or otherwise. There might be a few doubts creeping in, or you might be receiving undesired statements from the world. Nothing and no one can decide what your future looks like except YOU!

I came across a LinkedIn post from an individual some time ago where he listed down an array of demotivators thrown at him when he was trying to start a new life in a new Country, such as “You will not find a job in your field”, “You will not be able to have a senior position if you want to settle here”,” You will need to adjust your expectations downwards” etc. etc. He then proceeded to proudly share that “He was glad he only listened to himself” as he was now on the Board of Directors of a reputable organisation within that year.

I assume most of us have encountered such situations in our personal & professional lives where we are faced with similar statements/doubts expressed on capabilities. There can be one of three outcomes in such a situation:

1) Get demotivated/stop attempting

2) Not affected/carry on as planned

3) Challenge becomes a huge motivation/multiplies the effort.

In my personal experience, these have actually proved to be significant motivators to try to accomplish what has been stated as “can’t be done”. Granted that subject to the limits of science and the supernatural not everything will be possible but I hope you get my gist :-).

It was the year 1993; I had just given my year ten exams (sort of equivalent to GCSEs) and had about four months of holidays coming up. Although it has been quite common for 14+-year-olds to take up jobs in Europe, the Americas etc., in the Northern Indian town of Faridabad where I grew up, it was almost unheard of (the landscape has changed a bit over the last decade or so but still not common) due to multiple factors such as too young, family reputation, limited belief in capability etc.

However, in very simple terms, in my heart, I wanted to learn the value of money and expressed a desire to my family that I wanted to work. You guessed the response right…” You can’t do it”. So the third outcome, as above, “ Challenge becomes a huge motivation”, kicked in, and I tried to find a way. As luck would have it, I learned about a boy known to my family who had started going to Delhi as he had taken up a job there. I spoke to him and was told that he works for a toy company. Somehow convinced my father to accompany this boy called Happy for one day and see if it was something decent to be involved in.

As agreed with Happy, I reached his home the next day at 7:30 AM to go to Delhi with him. Not sure why, but surprise, surprise, he had left without me. Now definitely couldn’t just go back home and miss this golden chance, and in those days, there were no cell phones, so I couldn’t contact Happy either. I remembered Happy had told me that the company he works for is based in Delhi's “East of Kailash “area and had shared the company name. Armed with these two pieces of information, without ever having travelled alone to Delhi and that too on Public transport, I headed for the old Faridabad train station(Google hadn’t graced our lives yet:-)). At the station enquired about the train stop I should get off at in Delhi to reach East of Kailash and learned about Okhla, my destination station for the day. Once I reached East of Kailash ( it was not a couple of blocks, more like a small town), I started enquiring about this Toy company, and after about an hour, luck smiled, and a phone shop( called STD/ISD booths in India) which this toy company used to route their long distance calls gave me their address.

Late morning, I arrived at A3-East of Kai

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Episode 1 - Introduction to Intentonomics

Intentonomics Intentonomics Episode 3 – Google vs ChatGPT | Shopper vs Cook | The Role of Intent

ChatGPT, this very techie-sounding word, came to my attention only a few weeks ago. I did not make much of this initially until all of my social media feeds started getting flooded by thoughts/articles/videos, and every type of content possible on how wonderful this was. I believe it took only five days for ChatGPT to have a million users.

To feed my curiosity, I tried to sign up and see the wonder for myself. Well, it was running at capacity at the time, so it took another couple of days before I got access. So what came next was.. hmm..Interesting.

The use of the tool and the clarity of results left me pleasantly surprised. It is but natural that a Chat/language-based search tool is compared to the Czar of search, Google, and that is what I did. I tried comparing these two on some basic terms and then on slightly advanced terms. For example, I am interested in Engineering Psychology and our business; Color Parlour works in packaging design. So I thought, let me find out what it says about this topic. Lo and behold, ChatGPT came back with quite a decent definition of Engineering Psychology, including its alternate name around human factors; it was fantastic. In comparison, the exact search on Google helped me arrive at similar information but was packaged in different sources that Google introduced me to.

Thinking about this, a simple comparison came to my mind of a Shopper vs a Cook. I had a need, and what Google did was shopped around the net for me and presented me with some good options to consume the content that I felt met my requirements. I sampled a few of them and then took a consumption call. In comparison, ChatGPT tried to satisfy my need by cooking up a solution itself. It looked around for the right ingredients, mixed them up using its own recipe, and provided me with a complete dish of content to consume. It was not as if I wanted Pizza, and it gave me Pasta; it was a Pizza alright.

A vital role that search engines play is understanding Intent. Google and other established search engines assist individuals and businesses in understanding and acting on Intent. As a recap, in the online world, there are broadly four types of Intent:

  1. Information: Search focused on finding information
  2. Navigation: Search concentrated on getting to a destination, e.g: getting to Linkedin
  3. Transaction: Search for Goods and Services to buy.
  4. Commercial Investigation: Pre-search to transactions to investigate purchase options.

Although ChatGPT has had a strong start in the area of Intent focused on information consumption, it will be very interesting to see how the other areas and beyond are supported in times to come.

Whether we need a Shopper or a Cook will, of course depend on individual needs. However, will look forward to continuing interesting developments in the space.

Ankur Shiv Bhandari


#chatgpt #googlevschatgpt #shopper #intent

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Episode 1 - Introduction to Intentonomics

Intentonomics Why did Penny Drop? Intentonomics Ep.2 by Ankur Shiv Bhandari

What a few weeks of UK politics it has been. Looking at it with my Lens on Intent, it was interesting to see different perspectives and thought might be a good idea to share. I am not going to comment on what was right, what could have been better or on the suitability of various candidates etc. I am purely going to focus on my view of how I saw intent formation amongst different stakeholders since Boris went, to Liz Truss’s ascent, descent and finally the coronation of Rishi Sunak including decisions of Boris and a perspective on Why did Penny drop?

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Episode 1 - Introduction to Intentonomics

Intentonomics Episode 1 – Introduction to Intentonomics

This episode introduces the concept of Intentonomics. An understanding of how the “ Power of Intent” drives Gain or Pain. This concept puts a spotlight on the reasons behind decisions or indecisions and the resulting impact.

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Episode 1 - Introduction to Intentonomics

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