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The Shopper in Shorts Ep 6–Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. 

#shopper #shopperfocused #theshopperinshorts #shoppermarketing #shoppers #Asbicon #AnkurShivBhandari #TradeMarketing #ShopperStudies #VideoSeries #ConsumerGoodsOrganisation #shopperfocusedpromotions #promotionalmechanics #promotionaleffectiveness #importanceofpromotions #shopperbehavior

The Shopper in Shorts Ep 05-Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

#shoppercentricity #shoppermarketing #theshopperinshorts #shopper #customercentric #shopperstudies #ankurshivbhandari #asbicon #consumergoods #shoppercentric

The Shopper in Shorts Ep 04-Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

#shopper   #shopper marketing   #shopper studies   #trade marketing   #shopper research   #instant shopper   #planned shopper   #asbicon   #ankur shiv bhandari   #the shopper in shorts   #video series   #shopper video series

The Shopper in Shorts Ep 03-Shopper and Consumer are always different, even if it is the same person!

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.   

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

The Shopper in Shorts Ep 02-Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

#shopper #salesteams #salestraining #fmcg

The Shopper in Shorts – An Introduction

An effort towards demystifying the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.

#shopper #shoppermarketing #shoppers #categorymanagement #trademarketing #fmcg #retail #retailmarketing #ankurshivbhandari