What causes a sports team to overhaul its dismal performance to an outstanding one within days?
What drives differences in performance between individuals?
What leads to discriminatory behaviours such as Racism?
What could be a key factor that leads to crimes?
What creates a sea change in political outcomes for political parties?
What causes shoppers and consumers to prefer and/or purchase a particular product or service over others?
What has the power to bring about a monumental change in the results for an organisation?

The word is “Intent”

It is the generation and power of intent that leads to or prevents actions. An understanding of how intent is created and what causes it to have the right strength, that can lead to action can both enable and prevent certain behaviours.

A result of my continuing study on “ The Role of Intent” has resulted in the BRIA Model. The BRIA Model tries to bring the process of creation of Intent and its correlation with action to life.

My TEDx talk on the subject provides more detail and I will continue to further build on the principle. I will try to share thoughts through this website and also via “The Irrelevant Podcast” which can be accessed from my website and will also be available on major podcasting platforms.