We live in an age of breathtaking abundance. More knowledge at our fingertips than any generation before. More possessions in our homes than we can use. More digital content to consume than we can ever process. And yet, many of us feel a persistent restlessness. Despite being surrounded by content, we are often not content. […]
It’s a question that comes back to haunt all of us at different stages of life, career, or business: Sometimes it whispers. Sometimes it screams. And often, it creates unnecessary anxiety because somewhere deep inside, we’ve been conditioned to believe that the right path is a single, straight, unchanging road. But what if that belief […]
It is my utmost honour to have been on the shortlist of candidates selected for the University of Oxford Chancellor election that has been declared today. My best wishes to all the other candidates who are part of the process, may the best person win. I am sharing below my “Statement of Interest” which captures […]
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.
In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.
Here is the first episode of “The Shopper in Shorts Podcast” towards demystifying the concept of “The Shopper” & “Shopper Marketing”.
What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?