“There’s a strange irony to disruption. It often starts by promising freedom and ends by quietly rearranging our chains.” Adam Smith’s Invisible Hand once symbolised the elegant self-regulation of free markets. Each individual, by pursuing their own interest, inadvertently served the common good. No central planner, no algorithm; Just an organic flow of supply, demand, […]
Actually, I owe them a thank-you card. Maybe even a fruit basket. Because while some people lose sleep over competitors, I might actually give them a spot ( small one!) in my dreams, knowing they’re helping me grow. We’ve been conditioned to view competition as war. Business books often sound like military manuals. But the […]
We live in a world that’s constantly whispering in our ears… and by whispering, I mean yelling in 100 point font across social media posts and “10 things never to do if you want to be taken seriously” articles. Don’t say this. Never post that. Avoid these phrases if you want to appear credible. It’s […]
Let me begin with an apology. Spoiler alert: If you haven’t watched Kung Fu Panda; firstly, where have you been? Secondly, this post will absolutely ruin the surprise ending for you. So either go watch it now and come back (we’ll wait) or accept that today is the day you learn a life lesson with […]
We live in an age of breathtaking abundance. More knowledge at our fingertips than any generation before. More possessions in our homes than we can use. More digital content to consume than we can ever process. And yet, many of us feel a persistent restlessness. Despite being surrounded by content, we are often not content. […]
It’s a question that comes back to haunt all of us at different stages of life, career, or business: Sometimes it whispers. Sometimes it screams. And often, it creates unnecessary anxiety because somewhere deep inside, we’ve been conditioned to believe that the right path is a single, straight, unchanging road. But what if that belief […]
It is my utmost honour to have been on the shortlist of candidates selected for the University of Oxford Chancellor election that has been declared today. My best wishes to all the other candidates who are part of the process, may the best person win. I am sharing below my “Statement of Interest” which captures […]
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.