We live in an age of breathtaking abundance. More knowledge at our fingertips than any generation before. More possessions in our homes than we can use. More digital content to consume than we can ever process. And yet, many of us feel a persistent restlessness. Despite being surrounded by content, we are often not content. […]
It’s a question that comes back to haunt all of us at different stages of life, career, or business: Sometimes it whispers. Sometimes it screams. And often, it creates unnecessary anxiety because somewhere deep inside, we’ve been conditioned to believe that the right path is a single, straight, unchanging road. But what if that belief […]
It is my utmost honour to have been on the shortlist of candidates selected for the University of Oxford Chancellor election that has been declared today. My best wishes to all the other candidates who are part of the process, may the best person win. I am sharing below my “Statement of Interest” which captures […]
In the high-stakes world of sales, it’s easy to fall into the trap of believing that a silver tongue and a knack for persuasion are all you need to succeed. However, relying solely on the “gift of gab” is a shortsighted approach. To truly excel and create sustainable success, sales professionals must adopt a structured framework. This method not only enhances efficiency but also places a crucial emphasis on understanding the customer. Here’s why a structured sales framework is indispensable and why simply talking is not enough…..
The morning is beautiful, a fantastic sales opportunity in mind,
Yet, I long for the freedom that I’m struggling to find,
My passion ignites at the thought of the deal,
But admin tasks bind me, a frustrating ordeal.
Forms and processes, they clutter my day,
When all I desire is to chase leads and get a Yay,
Endless paperwork, procedures to learn,
While my spirit for selling begins to yearn …….. (Contd…. in post)
My daily Morning Tea ritual now most days I am in the UK, is to enjoy my cup of tea in a supermarket store cafe while in the beautiful and amazing company of Shoppers who are getting the hum drum of the store started. As I watch them, their beauty comes across in many forms:
Hello everyone, I am Ankur Shiv Bhandari and welcome to this first blog of Route to Shopper®. Let me start by saying that this is NOT for everyone. If you are a sales professional or part of an organisation supporting sales efforts or an entrepreneur with a sales agenda, we will get along well. As […]
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.